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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

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Fresh Samples, Fresh Prices (Sample Album discount) Professional products like albums and wall art aren’t just about cash in your back pocket, they’re a source of pride and great “silent salesmen”. Freshen them up and stand out from the crowd! Our January Sample Sale is the best time to buy. Because we hate twiddling our thumbs, and January can be s-l-o-w, we offer Early Birds our best deals of the year. To save 40% on your book and album selling samples quote FRESH40 when ordering in Workspace. Orders must be confirmed and paid for by 22 January.  Our normal conditions To View More >>

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"How much for that album?"If you ask us that, and you have an approved account, we're happy to tell you.But in 40+ years, while we’ve often offered guidance, we’ve never ever told customers how much they should charge.Well I'm going to be brave and make a suggestion. Then I'm going to ask youwhat you think. But first, some background... For decades many photographers charged really high prices for their products (albums, prints, framing etc). They did this to avoid asking a reasonable fee for theirservices. You can see why. Even our wealthiest acquaintances think photographers charge To View More >>

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2012 has been a busy year for us and we’ve been listening to your feedback along the way. We’ve made some big and exciting changes to our album categories that will simplify and streamline our products and make working with us as simple as possible. Visit our website to explore the updated product pages for yourself, and read on for an overview of our updated categories, some pretty tasty price reductions, and a few other goodies we think you’ll like. Changes to album categories: People have fallen in love with our “press albums” (the product and the price!) but we’ve wanted to add To View More >>

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We've been working hard to make Workspace the best it can be and we thought you might enjoy a little test drive to try out some of the newer features. To help you get started we have two special offers: 1. FREE ALBUM DESIGN if you place your order in Workspace until Friday 7 September. 2. HALF PRICE COLOUR CORRECTION on your Workspace image collections until Friday 7 September. We have also updated our knowledge base with some helpful information to help you make the most of this special offer. See further notes on batch colour correction here and uploading an album design order here So To View More >>

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